Let's begin, for illustrative purpose, with grammar horrors. I don't
actually expect every individual to consistently use proper grammar. No one
is perfect but there are little things which we all learn early on that I think
should stick. Examples include the differences between to, too, and two, our and
are, or there, their, and they're, or even, though rare, seen and saw. One I
have only recently become aware of, many don't seem to know there's a difference
between then and than.
Admittedly, these are errors you will only find when one is writing. It
would seem I become particularly incensed when the error is spoken in radio or
television. Enough so that someone who I never really thought paid much
attention once asked if I had seen my 'favorite' Easter commercial that
season.
For years Cadbury ran a commercial at the end of which they used the tag
line "nobody knows Easter better than him." Really? How many people had the
opportunity to correct that copy before the commercial was made? Does no one
proof read these things? How many years did they have to correct the error
before they quit using that commercial all together? This type of mistake seems
rampant in advertising, and journalism.
It seems to me by the time you've reached a stage that you're writing ad
copy, or a journalism piece, you should have had more opportunity to learn the
intricacies of the language and by example should be encouraging young people to
use those skills themselves. If they constantly hear misuse from every media
outlet why should they try themselves to speak or write properly?
But I digress, the issue that set me to writing today is the blatant
overuse and misuse of the phrase 'everyone loves,' or 'everybody loves,'
alternately, 'who doesn't love.'
While I understand the user feels strongly about whatever it is
they're touting I can generally find at least one who would disagree. I do not
love burgers, ice cream, chocolate, or pizza, nor have I ever even so much as
liked Raymond, in fact the few times I saw the show I thought it was horrible
and Raymond was probably the biggest reason.
The problem with speaking in generalities is much like the problem with
stereotypes, while there may be a reason in the minds of some for their use,
they are all too frequently inaccurate.
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